Drake even prefaced the album stream with a love letter-ish instagram shout to 40 (read below). Those are all just add-ons to the true sonic architects of this statement Noah “40” Shebib and Boi-1da (and mostly 40). That’s a reflection of the albums very crew-centric roster of productions and cameos including guest spots from Popcaan, PARTYNEXTDOOR, DVSN, Pimp C (in spiritual essence), Wizkid and Future and production credits from Kanye West, Jordan Ullman of Majid Jordan, Murda Beatz, nineteen85, Southside, Cardo, Sven Thomas, Frank Dukes, Allen Ritter, Daxz, Young Exclusive and Maneesh. The Rihanna feature “Too Good” equally sports a sort of moody ragga soca riddim that sounds like it could have been built by De Tropix or Bruk Up circa Spring 2009.īut that’s probably just me, because though the album’s tempo and vibe feel coherent on first impressions it has a pleasing variety of textures and comes off as thoroughly up to the time. Maybe it’s for that reason that in my initial listen through of the album my ears prick up at multiple audio textures that seem to suggest the dramatic melodies of mid-2000s dancehall and r&b, including the interpolation of Mavado‘s “Dyin'” on the very first track, the word “dyin'” screwed and auto-crooned until it sounds like the “9” of the track title. I am tempted to think the title and theme of this new record are referencing that pivotal moment in his transformation from talented Young Money entourage member into global megastar and one-man industry. The year was 2009 and we were there with his OVO crew ( Olivier, T-Rex and Foots) and photographer Jonathan Mannion during a photo shoot for his very first magazine cover. Fun fact: I’ve been to that restaurant once myself–with Drake. delivers his new album Views right on schedule, raining joints down on the masses like he was throwing CDs off the lookout balcony of 360, the restaurant atop Toronto’s CN tower which is pictured in the album’s cover art. Plus, he’s in the news this week after petulantly storming out of an appearance on The Breakfast Club.
Views has to be fire for Drake to hold onto his crown this year.Ĭash Money label boss Birdman is currently “ screwing over” Drake and the rest of Lil Wayne’s Young Money crew in an extended, multimillion-dollar legal battle. Young Thug, who belongs in the current Best Rapper Alive conversation, recently dropped the insanely great Slime Season 3 mixtape. I see sad keanu up there with u fam #VIEWS /vNrPflSlhW- Jaklap April 25, 2016Īnd so was a mashup with this year’s dominant sad-guy meme, Crying Jordan:Į N H A N C E /7zJq4QH0WS- salaryman April 25, 2016Īnd then there are the rap beef memes. The Views cover features Drizzy sitting atop Toronto’s CN Tower, looking for all the world like the Sad Keanu Reeves image that blew up online five years ago. To the city I love and the people in it…Thank you for everything #VIEWS /HEXHNwrWwd- Drizzy April 25, 2016 As one Drake fan Tumblr put it, “they didn’t waste anytime time memeing him 😂😂😂.” It’s Monday, and all we have so far is the official album cover, which is ripe for some Photoshop manipulation. Drake‘s next record, Views from the 6, drops Friday-and according to people on Twitter thirsty to hear the album, it hasn’t leaked yet.
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